Do a google search on this and you'll find more tips than on any other subject. The short answer is the sites that come up before you are evaluated by search engines as being more relevant to the search terms used. Look at some of those sites to see why that might be and adjust your content accordingly. The search engines pay special attention to page titles, headings (like h1, h2 etc) and even bold text when they evaluate your site. To score higher, think about what people might search for when looking for a site like yours and arrange your content around that.
↧